2022 was a year for revenge! After the pandemic and the quarantines, we've all yearned to be with each other -- thus the automatic push of get-togethers and celebrations to be more festive and extravagant.
Jollibee recognizes the 'sarap' of these moments shared best with loved ones. 🎄
This was one of the projects I had an opportunity to be a part of in my first few months at Publicis JimenezBasic.
I really had fun crafting and producing the materials for this campaign.
Sites the video is published:
https://www.youtube.com/watch?v=vFisED5ZwYY
https://www.facebook.com/JollibeePhilippines/videos/810397766681775
https://www.youtube.com/watch?v=vFisED5ZwYY
https://www.facebook.com/JollibeePhilippines/videos/810397766681775
Client: Jollibee Foods Corporation
Agency: Publicis JimenezBasic
Executive Creative Director: Trixie Diyco
Creative Director: Lucas Luchico
Associate Creative Directors (copy): Moi Aguilar, Migi de Belen, Kara Quiambao
Associate Creative Directors (art): Michelle Ortiz-Tuazon
Art Directors: Carlos Quimpo, Roxanne Bunag, Nikka Domingo, Gilbert Ibañez
Executive Creative Director: Trixie Diyco
Creative Director: Lucas Luchico
Associate Creative Directors (copy): Moi Aguilar, Migi de Belen, Kara Quiambao
Associate Creative Directors (art): Michelle Ortiz-Tuazon
Art Directors: Carlos Quimpo, Roxanne Bunag, Nikka Domingo, Gilbert Ibañez
December 2022